"Learn from the mistakes of others. You can never live long enough to make them all yourself"Startup ideas inspire hundreds of thousands of entrepreneurs all over the world. On the flip side, the majority of entrepreneurial ventures fail. Have you ever wondered what the catalyst for such failure is? Startup failures are complex. Most of them are not caused by stupid or simple mistakes. So, be careful when you conclude: Startup X failed because of Y. Therefore I should avoid doing Y in my own startup. It is not that simple. Startups fail because of a combination of factors and causes, some of which are almost impossible to put a finger on.This book is aimed at identifying reasons that can lead even great ideas to complete failure. It also presents how you can make your way around them, earning everlasting growth and prosperity.ABOUT THE AUTHORSOmar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.Après un doctorat en informatique, Carine Lucas a travaillé plusieurs années comme consultante sur des projets d'innovation. Chez Agoria, elle conseille les entreprises sur leur stratégie digitale et leur business models.